Growth & Commercial
Fractional CMO
A senior CMO 2 to 3 days per month: quarterly plan, budget and vendor steering, unified marketing-sales dashboard.
Is this offer right for you?
For you if…
- Your marketing moves in fits and starts: vendors and campaigns, but no one aligning it all with revenue.
- You already spend on marketing without being able to say which channels pay off.
- You want to build an internal team or coach a hire with a senior profile alongside.
- Your volume does not justify a full-time CMO, but the function must be held at the leadership level.
Not for you if…
- You are looking for a production agency — content, ads, design: the CMO steers those vendors, it does not replace them.
- You expect results without leadership involvement: the quarterly plan is decided with you, not for you.
- Your monthly budget is below the posted floor, before any media spend.
What the mandate covers
Included in the mandate
- 12 to 3 days per month of senior marketing leadership
- 2Quarterly marketing plan aligned with your revenue targets
- 3Steering of your vendors (agencies, freelancers) and budgets
- 4Recruiting and coaching your internal marketing team
- 5Unified marketing-sales dashboard
Not included
- Day-to-day production (content, ads) — steered, not executed
- Website rebuild (see Inbound Engine)
- Direct business development
Concrete deliverables
- Quarterly marketing plan with budget and quantified targets
- Monthly dashboard: cost per lead, conversion, ROI per channel
- Monthly minutes with decisions and owners
- Marketing playbook documented throughout the mandate
How the mandate unfolds
- 1
Month 1 — Express audit and quick wins
Channel, budget and data review; 3 to 5 quick-win actions.
- 2
Months 2-3 — Quarterly plan and steering
Plan approved, budgets reallocated, monthly cadence in place.
- 3
Months 4-6 — Optimization and transfer
Channel-level optimization, upskilling of your team.
Delivery guarantee
Scope, deliverables and schedule are fixed in the contract before kickoff. If a deliverable slips because of us, we complete it at no extra charge — no open-ended billing.
Risks and mitigations
No mandate is risk-free. Here are the most common ones for this type of mandate, and how the process addresses them.
Marketing stays dependent on the external CMO at the end of the mandate.
The playbook is documented throughout the mandate, months 4 to 6 focus on upskilling your team, and three exits are planned — including recruiting your internal successor, whom we help you choose.
Existing vendors resist the new steering.
The first month sets a factual baseline per channel and written expectations; reallocation decisions are made with you, backed by the dashboard — not by impressions.
Who does the work
A dedicated senior CMO carries the mandate, supported as needed by network specialists — SEO, data, content. The assignment is confirmed at framing, before signing.
Ready to start?
30 minutes to confirm whether this offer fits your situation. No commitment.
Book my call (new tab)Frequently asked questions
Why not a full-time CMO?+
A senior CMO costs $180–250k/year in Quebec. Fractional gives you the same caliber 2 to 3 days a month for $48–96k/year — at a stage where your volume does not justify full-time.
On-site or remote?+
Hybrid: one day per month on-site in the greater Montreal area, the rest remote.
What happens at the end of the mandate?+
Three exits: your internal hire takes over (we help you recruit), we shift to a lighter External Board, or we renew the mandate.