Inbound appointments finally measured — and a Law 25-compliant journey

1. At a glance

Organization

Established regional network

Industry

Health clinics (multi-site)

Engagement mode

Diagnostic and audit (Law 25 Audit), then strategic mandate (Inbound Engine)

Format

A 10-day audit, then an 8 to 12-week mandate

2. The situation

A brochure site that presented the clinics without generating measurable appointments, no reliable conversion tracking, and Law 25 non-compliant collection of personal information: forms without consent, undeclared cookies.

3. The decision to make

Where to start: fix Law 25 compliance first, or rebuild a site that did not convert — and how to finally measure what every acquisition dollar brought back?

4. What we observed

• Online booking existed, but its journey differed from one clinic to the next and remained hard to find.
• No tool linked booked appointments to their source: impossible to know which channels performed.
• Forms collected personal information without explicit consent or a processing register.
• Cookies and third-party tools were active without being declared.

5. What we built

• An inventory of the personal information collected, with a risk level per gap and a prioritized compliance plan.
• A compliant privacy policy, consent banner and processing register.
• Booking pages rebuilt for conversion, with a unified journey across the clinics.
• GA4 measurement linked to the CRM: every appointment traced back to its source.
• Local pillar content published and an editorial calendar with production-ready briefs.

6. What changed

7. What the team keeps

• The acquisition dashboard and GA4-CRM measurement, in the network's own tools.
• The processing register and privacy policy, maintained internally.
• The editorial calendar and its briefs, ready to produce.